Article · 5 min read

Your listing photos are costing you tours

May 30, 2026
Our socials
City street between office buildings

In short

An agent scanning listings is not judging your photography. They are working out whether the space fits a requirement they already have.

An illustrative example. This piece shows how a deal moves on the platform. It is written rather than reported, and the figures in it are not drawn from a specific transaction.

Not because they are unattractive. Because they answer the wrong question.

An agent scanning listings is not judging your photography. They are working out whether the space fits a requirement they already have.

A wide shot of an empty floor answers almost nothing. A shot showing the column spacing, the window line and where the core sits answers most of it.

The listings that get toured let somebody rule them in or out in ten seconds. Being ruled out quickly is a feature, not a loss.