In short
There is a version of a building page that exists to look finished and a version that exists to be used. They rarely overlap.
An illustrative example. This piece shows how a deal moves on the platform. It is written rather than reported, and the figures in it are not drawn from a specific transaction.
Most hub pages are brochures. The ones agents come back to answer questions before the call.
There is a version of a building page that exists to look finished, and a version that exists to be used. They rarely overlap.
The useful version dates its availabilities, posts floorplates as measurable plans rather than marketing images, and names a person instead of a general inbox.
None of that needs a photographer. It needs a decision that the page is a working document rather than a piece of collateral.
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